188 – Create the Perfect About Page
Announcements
I’ll be attending WordCamp Milwaukee on July 25-26. If you live or around Milwaukee, I highly recommend coming as this is supposed to be one of the best WordCamps in the Midwest.
Is there a plugin for that?
With more than 50,000 plugins in the WordPress repository, it’s hard to find the perfect one. Each week, I will highlight an interesting plugin form the repository.
For more great plugins, download my 50 Most Useful Plugins eBook.
Shortcodes Ultimate is a great plugin for creating easy buttons, boxes, columns, sliders and more!
Create the Perfect About Page
In today’s episode, we focus on how to create the best About page for your website.
Usually second only to your home page, your About page is a highly trafficked page on your site. That’s why it’s so important to have a great page explaining how your site can help your readers.
Item 1 – The Primary Benefit of your Site
Item 2 – Bullet points of how your site can benefit your readers
Item 3 – Call to action / Opt-in Form
Item 4 – Short bio
Item 5 – Selfie / Photo of You
Item 6 – Another Call to action / Opt-in Form
Item 7 – Longer background story
Item 8 – Social Proof
Item 9 – Final Call to Action
Call To Action
Update your About Page. Leave a comment below with a link to your updated about page.
Good episode Dustin. Your show is a great resource for anyone using WordPress. This episode gave me a kick in the backside to update our About page. Let me know what you think. http://thebrandengine.com/about-the-brand-engine/
Jul 9, 2014Barry Moore Looks great! I’d turn off the ability for others to comment on your About page and remove one of the “Related posts” section.
Jul 9, 2014dhartzler10 Barry Moore Done and done. Thanks
Jul 9, 2014Thanks a lot Dustin. Very helpful information as always. Thanks for offering to look at our about pages to give input. Our website is http://www.DadsDisappearingSalsa.com.
Jul 16, 2014stevensmena I love the personal aspect of sharing information about the whole family and personally think you could combine the Our Story / More about us into one page.
If you’d do this, I’d remove the sidebar and sprinkle in the optin forms throughout the page.
Or you can leave them separate, but I’d still remove the sidebar. Hope this helps!
Jul 16, 2014dhartzler10 stevensmena Thanks Dustin. I removed the side bar on the more about us and that does look a lot better.
Jul 17, 2014Great Podcast. I’m going to listen to this one again and take notes. Thank you for all the valuable information!
Aug 5, 2014