Podcast Episode

188 – Create the Perfect About Page


I’ll be attending WordCamp Milwaukee on July 25-26. If you live or around Milwaukee, I highly recommend coming as this is supposed to be one of the best WordCamps in the Midwest.

Is there a plugin for that?

With more than 50,000 plugins in the WordPress repository, it’s hard to find the perfect one. Each week, I will highlight an interesting plugin form the repository.

For more great plugins, download my 50 Most Useful Plugins eBook.

Shortcodes Ultimate is a great plugin for creating easy buttons, boxes, columns, sliders and more!

Create the Perfect About Page

In today’s episode, we focus on how to create the best About page for your website.

Usually second only to your home page, your About page is a highly trafficked page on your site. That’s why it’s so important to have a great page explaining how your site can help your readers.

Item 1 – The Primary Benefit of your Site

Item 2 – Bullet points of how your site can benefit your readers

Item 3 – Call to action / Opt-in Form

Item 4 – Short bio

Item 5 – Selfie / Photo of You

Item 6 – Another Call to action / Opt-in Form

Item 7 – Longer background story

Item 8 – Social Proof

Item 9 – Final Call to Action

Call to Action

Call To Action

Update your About Page. Leave a comment below with a link to your updated about page.

    • Barry Moore Reply

      Good episode Dustin. Your show is a great resource for anyone using WordPress. This episode gave me a kick in the backside to update our About page. Let me know what you think. http://thebrandengine.com/about-the-brand-engine/

      Jul 9, 2014
    • dhartzler10 Reply

      Barry Moore Looks great! I’d turn off the ability for others to comment on your About page and remove one of the “Related posts” section.

      Jul 9, 2014
    • Barry Moore Reply

      dhartzler10 Barry Moore Done and done. Thanks

      Jul 9, 2014
    • stevensmena Reply

      Thanks a lot Dustin.  Very helpful information as always.  Thanks for offering to look at our about pages to give input.  Our website is http://www.DadsDisappearingSalsa.com.

      Jul 16, 2014
    • dhartzler10 Reply

      stevensmena I love the personal aspect of sharing information about the whole family and personally think you could combine the Our Story / More about us into one page.

      If you’d do this, I’d remove the sidebar and sprinkle in the optin forms throughout the page. 

      Or you can leave them separate, but I’d still remove the sidebar. Hope this helps!

      Jul 16, 2014
    • stevensmena Reply

      dhartzler10 stevensmena Thanks Dustin.  I removed the side bar on the more about us and that does look a lot better.

      Jul 17, 2014
    • TricieLane Reply

      Great Podcast.  I’m going to listen to this one again and take notes.  Thank you for all the valuable information!

      Aug 5, 2014

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