Podcast Episode

482 – Managing a Website Leading Up to a Conference

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Managing a Website Leading Up to a Conference

We recently held our second Functional Medicine CE Virtual Symposium.

Here are the notes for the things we did pre and post conference.

Before:

  • Tagged all of our subscribers in ConvertKit for the products they purchased
  • Had WooCommerce automatically create accounts when they purchased
  • Ran Facebook campaigns to drive more traffic to the website
  • Set up a few strategic affiliates for the conference (with coupon codes and links)
  • My wife did social media posts (Facebook and Instagram) stories and cross posting
  • Sent an email to all attendees a few days before to have the Zoom links
  • Day of, turned on automation with AutomateWoo to automatically send Zoom details.

After:

  • Processed the 7 hours of videos into 5 individual videos
  • Added them to the correct membership pages with WooCommerce Memberships
  • Added the copy / CE details to the account pages
  • Processed the live CE credits and sent them a separate email
  • Emailed all attendees how to log into their account.

Still to do:

  • Optimize the shop page to sell the replays
  • Beautify the account pages

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