Podcast Episode


173 – Improve Your Email Sign Up Conversion Rate with Lead Pages


Tools / Plugins

Better WP Security is now know as iThemes Security. A free version can be found in the WordPress Repository. If you’d like to have more pro features, check out the latest at iThemes

Improve Your Email Sign Up Conversion Rate

  • Lead Pages create full page sign up forms
  • Lead Boxes are hover boxes that overlay your site
  • Comes with a nifty WordPress Plugin to connect to your site
  • Split test your buttons easily
  • See your conversion rate on a page by page basis


Ways to increase signups

  • Optimize your 404 page
  • Have a sign up box on your thank you pages
  • Include links to your lead boxes on guest posts
    • zizzytraining Reply

      Hi Dustin,   Checkout the messages at   http://wordpress.org/support/plugin/better-wp-security

      My website broke on updating to 4.0.2 as have so many other peoples. I am currently restoring my site from last nights backup over FTP – thank goodness I have a decent backup (i hope).
      It seems that this upgrade didn’t think through the implications of changing directories and filenames and other permissions.

      Mar 26, 2014
    • zizzytraining Reply

      Have restored my site and staying away from Better-wp-security or ithemes security 4.0.2 until its fixed. 

      The restore did the trick but my restore is a plugin that backs up my live WordPress site to a Dropbox directory. Its an additive backup and so doesn’t get rid of old files although it overwrites existing ones and adds new ones. 

      This resulted in me accidentally restoring a load of old plugins that I had previously deleted from the live site. So I then had to go through FTP and get rid of the extra plugins.

      Mar 26, 2014
    • NathanSimpson Reply

      Ok quick question ? Forgive my recreate the wheel approach but i feel everyy owner or designer should have some sort of framework and form creator they are comfortable with using…- with a simple newsletter/auto-responder plugins ( using custom forms ) it is really easy within a framework to create as many lead or landing pages pages you want… You can even set certain pages to show for certain users and or swap pages for a/b testing…Why with the extensive flexibility would you pay for a service that you can set up and customize pretty easily… I would think gravity forms, formidable pro and or toolset would handle the responders ( any membership or digital downloads would handle private or content ) and frameworks like ithemes builder and or ultimatum would be easy methods of creating as many landing pages as you want… I will try and review but with wordpress becoming easier and easier to customize and extend I’m not ready to devote time into a lead page creator just yet…

      Mar 28, 2014
    • dhartzler10 Reply

      NathanSimpson  it’s a great question! Two years ago, I would have been asking the same thing. I am fully capable of making the ‘lead page’ type landing pages myself, but I find I don’t for a few reasons.

      1 – It’s much quicker for me to set up a lead page.
      2 – I pay money to Lead Pages, so I feel that I have to use it to “get my money’s worth”
      3 – Dead simple A/B testing
      4 – New designs are released weekly, that look great so I don’t have to think about how to design the most effective capture page.

      Hope this helps!

      Apr 6, 2014

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