070 – The Dirty Secrets of Email Marketing
In this episode, I talked with Daniel Miller of Benchmark Email about the dirty secrets of email marketing. Even though our comments were tailored towards Benchmark Email, you can use any of the tips with your own Email Marketing provider.
You will learn the following:
– Why the from name and subject line are important
– How to survey your readers without them knowing
– Is it better to create a fancy email or plain email.


Thanks for asking my question about sending unsolicited email, Dustin!
Apr 4, 2012@warnerchad Anytime! I was wondering the same thing myself 🙂
Apr 5, 2012Hi Dustin! Dan Miller is a really cool guy to have as a guest. I like his style and I even listened to this episode twice!
May 13, 2012I started using AWeber back in November and I’m pretty pleased with the service, but if I ever have a hiccup, trust me I’m headed right over to Benchmark Email.
Where can I sign up for Dan’s webinar’s, do you know if they are open to the public?
Thanks for an awesome interview Dustin. Take care.
@Ileane The webinars are open to the public and are at 11am PST. Here’s a link to their webinar page: http://www.benchmarkemail.com/resources/webinars
May 25, 2012