065 – 6 Ways to Improve SEO Page Ranking

In today’s episode, I had the honor of talking with Randi Thornton (@SEOGoogleGuru) from SEOGoogleGuru.com. She shared great content of what you can do to optimize each page / post of your WordPress website.

Link to full article published by Randi.

Links that we discussed:
Yoast SEO Plugin
SEO All in One Plugin
Google Keyword Tools
Google Webmaster Tools

Keywords

Each page should be optimized for 1 to 3 different keyword rankings. The more content the more targeted keywords can be applied.

Title Tags

The title tag is one of the most important SEO for Google techniques. Similar to a H1 tag (see below) it communicates a signal to both the search engines and visitors the expected intent and content of the page.

Meta Descriptions

Meta descriptions are not visible on your page but rather part of the pages coding. Search engine find them when they crawl your website. They are used to digest the words on the page and are often used as the snippet found right below the page title on a search results page.

Header Tags

Heading tags (H1, H2, H3, H4 etc.) help emphasis the pages purpose. Similar to a newspaper article use the H1 heading tag to grab the reader’s attention with a catchy phrase that refers to the content.

Content

Content is king in the SEO for Google world. Always write for both your visitors and the search engines.

Image Optimization

When Google and others crawl your web pages they cannot see images, photos, videos and other digital media. SEO for Google includes providing a method for search engines to understand what the image is about. These are called alt tags.