022 – Opt In Forms and WordPress Websites
Building a high-quality, responsive mailing list is hard work. It takes more than just slapping a few thousand email addresses into your database and then blasting out offers. If that was all you had to do, everybody would have one. Truth is, acquiring addresses is just part of the process. You must also recognize that you have a relationship with the person behind each of your addresses. When you manage that relationship well, that address will become a more valuable part of your list, strengthening it in the process.
Email list building is a lot like dating and marriage. If you start off wrong, you could kill any chance for a rewarding relationship between you and the subscribers. On the other hand, if you prove yourself worthy to your list, you could look forward to many happy years together.
Effective email list building has these key components:
- Where and how you acquire the email addresses
- How you welcome each new email subscriber
- How you manage the relationship after the email opt-in
Each component needs to be managed correctly in order to increase both the subscriber’s value to your business and your email program and your value to your subscriber.
Do you have a way to capture email addresses?
