I get many questions about which vendors and partners we use to run our online business. Everything on this page I have personally tested and highly recommend.

Please note that most links on this page are affiliate links, meaning that if you decide to purchase using my link I may receive an referral fee. Rest assured that this referral fee is never added on top of the price, in fact some of these links contain special discounts for the community. Also, everything that I recommend because the products are very helpful and are from companies that I trust, not because of the commissions that I may earn from you using these tools.


  • MailChimp

    I use MailChimp, mainly because their logo is a monkey. I kid, I kid. I have found that MailChimp is extra easy to use and you can create some great emails to mail to your clients, plus for small business you can use it for free. As long as you have less than 2,000 people on your list and send less than 12,000 messages per month, it’s free!
  • MailPoet
    MailPoet is a great way to manage your email list inside your WordPress dashboard. It’s great because you can manage everything in one place and if you’d like to send out your most recent post in a newsletter, you can drag the content in. The free version is good for up to 2000 address on your list and the premium version is approximately $99 a year. Use this with Elastic Email and there will be no fees for months when you don’t send out an email blast.

Opt-In Captures

  • Optin Monster
    Optin Monster is a slick tool that I use to capture email addresses of my visitors. You can make them pop up when clicking on a link, they can auto appear or even slide up from the bottom. This plugin will integrate with all of the major email newsletter providers and really works well with MailPoet. Ever since I’ve switched to Optin Monster, the average number of subscribers has went up each day.

  • LeadPages
    LeadPages is another great way to capture email addresses. Unfortunately, LeadPages doesn’t work with MailPoet, but it does work with some of the other email marketing companies like MailChimp, Aweber, Infusionsoft, Office Auto Pilot and more! LeadPages creates full page optin forms and LeadBoxes creates pop-up windows for users to enter their email address. See a full page sample or a pop-up sample.


  • Flywheel
    In the past four years, this website has been on five different hosting companies. This is the best hosting that you can find for your WordPress site. The team at Flywheel are experts at WordPress and they will migrate your site to their servers for free! Their interface is awesome and allows you to create a site for a client, then give them ownership by letting them pay for their site themselves. Gone are the days of making your client jump thru hoops to sign up for a hosting company on their own. A++ highly recommend.

  • A2 Hosting
    If you are looking for fast, reliable, shared hosting for your WordPress site, then A2 Hosting is the perfect choice for you. Two things set them apart from other shared hosting sites. (1) – They use SSD drives in their servers which make your page load times faster and (2) – They have a specialized plugin that will help to optimize your website.


  • Backup Buddy
    How often to do you remember to backup your WordPress site? Every time it crashes? That’s when I remember. Now you don’t have to. Install Backup Buddy and have piece of mind that your website is safe, even if it gets hacked!

  • VaultPress
    VaultPress is a set it and forget it backup solution by Automattic. Once installed, there is no configuration or set up, everything just works.

    It connects to your account and all of the data is stored offsite on Automattic’s server. No need to manage where to store backups again!


    Who wants to create their own theme from scratch? I certainly don’t, because it takes lots of time. Uses these places to find great themes for the fraction of the price of hiring someone to make a custom theme. Don’t worry, once you own the theme you can make customizations to make the theme your very own.

  • TeslaThemes
    Customizing themes are hard; especially if you are customizing themes from different authors each time you build a site. I like TeslaThemes because all of their themes are built exactly the same way, so once you know how to configure one, you can configure them all. For $49 a year, you can have access to all their themes to use on as many projects as you’d like.


    Self-hosted WordPress, sometimes called, is running a version of the WordPress software on your computer. It’s the most popular way to use WordPress, since it gives you complete control over your site and you can add custom functionality with plugins and custom code. In order to use self-hosted WordPress, you will need to purchase hosting (preferably from one of the two companies I mention above) and install the WordPress software.

  • is the way to start using WordPress quickly and easily. When you register for a free account, the hosting is provided for you (for free) and you can start building a site. Since the site is hosted on your behalf, there are some limitations. You can’t add plugins or custom themes, but you will have access to Happiness Engineers who can help you with your site. It’s a great place to get started and if you ever want to switch to self-hosted it’s easy to export your content to the other version.


  • Gravity Forms
    Gravity Forms is a great plugin for WordPress that allows you to create complex, custom forms. This is a great product that I am proud to support and well worth the premium price.
  • Contact Form 7
    If you are looking for a free solution to build a contact form for your site, then Contact Form 7 is for you. It’s not nearly as robust as Gravity Forms, but it does a great job of allowing you to build a custom form and display it on your website.


  • WooCommerce
    WooCommerce is a free solution that you can use to create a fully functional eCommerce website. I’ve found that WooCommerce is highly customizable, so you can make your eCommerce site do exactly what you need it to. The plugin is free, but there are some premium add-ons if you need additional functionality.

  • Exchange by iThemes
    I love everything that iThemes creates. They are the makers of Backup Buddy and recently launched Exchange. I used it to set up a simple membership site that included a payment form and it worked great! Much like WooCommerce, the main plugin is free, but you need extra functionality, there are premium add-on plugins to add.