180 – Benefits of Having a Podcast for Your Business

Announcements

• Planning for upcoming webinars
• Revising eBook
• Getting ready to move email newsletter list to a different provider, will provide details on upcoming show.

Tools / Plugins

• Send System Info

Benefits of Having a Podcast for Your Business

• Podcasting is one of the most intimate connection to your audience. Hearing your voice builds rapport
• “I feel like I know you”
• Creating content is easy
• Millions of people commute to work an average of 26 minutes each way
• Content is easy to consume
• Much easier to become an “expert” in iTunes
  • 420 Million Blogs vs 250,000 podcasts
• Do you consume content online?
  • How long does it take to read a tweet?
  • What about a blog post?
  • How long does it take to listen to a blog post?